SecretCEO is an ethically driven programme aiming to help small businesses grow through online solutions without large financial stress.
Our memberships enable small businesses to benefit from big business initiatives, keeping costs down by sharing software and expertise costs between our members.
Our mission is to help level the playing field by addressing some of these cost & expertise hurdles, making growth attainable for small businesses across 3 primary focuses:
To keep our decisions simple, we uphold the following three values:
SecretCEO is NOT for big business – if you have website traffic of 2,500 visitors per day you’ll need more of a dedicated server environment, but if not, we’d love to get you to that level!
SecretCEO is here to help sole traders/small independent operators become big enough to kick us to one side and hire their own full time IT staff.
To protect small businesses we prevent big businesses from taking advantage of our solutions. We also do this by imposing a strict 3 unit per month limit on discounted work carried out through the programme.
Quite simply, SecretCEO works on a co-operative cost sharing model. This applies to ALL costs across the board, hardware (hosting), software subscriptions and IT professional time.
Each month, we produce a report that provides a clear overview of your website progress. You choose the areas of growth you want to focus on that month and we action the work with no wasted discussion, time or cost.
Furthermore, you can upgrade or downgrade your package at any time – only ever paying for the essential work you really need to grow.
To onboard you as a SecretCEO we only need a few simple details from you and then we take care of everything.
Onboarding includes bringing your website into our professional structure (see below), establishing your initial goals and moving forward with your first month’s growth initiative.
As an extra benefit, you have access to a 20% discount on Active Campaign* – our chosen software for managing customer information and automated lead funnels.
If you’re serious about growing your sales we highly recommend you take advantage of this discount. To make the transition easy we set this up for free, and even include a free AB test unit!
*To find out why we choose Active Campaign over Mailchimp/Constant Contact – click on the links to learn more.
So that you can see the full value of joining this cooperative model here’s a 100% transparent breakdown about the software and hosting we choose.
While this is the current SecretCEO recipe we always look to upgrade and evolve solutions where we can.